Our story
Explore how the Winnie platform is rooted in a long history of driving performance forward for our customers
Winnie – part of the Lightfoot family
Here at Winnie, we’re leaders when it comes to recognising and rewarding great employees. That’s because Winnie is the latest innovation to come from the team behind the award-winning Lightfoot system.
Founded in 2013, Lightfoot is a pioneering solution for commercial fleets, developed to create better drivers through empowerment and engagement. We realised that the traditional methods being used to improve driver performance relied heavily on negative interactions, such as disciplinary action, outdated training courses, and in-cab surveillance.
What we’ve discovered is that by giving drivers the tools and awareness to improve their own performance – and rewarding them for doing so – we can bring about lasting change in fleets, helping businesses to meet and exceed their goals whilst ensuring that fleet drivers feel appreciated, motivated, and celebrated for their hard work.
Now, we’re bringing our game-changing technology to even more businesses through the Winnie platform, so that everyone can benefit from better productivity, positivity, and engagement in the workplace.
A tried and tested formula for achieving significant
ROI
As part of the Lightfoot family, Winnie’s methodology has already been proven in over 300 companies. More than 100,000 employees are engaging every week with their target KPIs, helping to deliver a sizeable return on investment for businesses, not only in financial terms but as cultural and administrative gains too.
The signature gamification cycle developed for Lightfoot’s industry-leading driver coaching technology helps to maintain employee motivation as they work to achieve their KPIs or adopt new habits and behaviours. It’s this same competition and rewards loop that delivers fun, motivating, and effective engagement for workers through the Winnie app, giving businesses the tools they need to successfully boost performance, maintain motivation, enrich culture, and retain talent.
Empowering 100,000+ employees from leading businesses every day
Our mission
To enable every business to unlock the potential of its people through the transformative power of gamification.
By gamifying tasks and keeping employees engaged, we inspire entire workforces to achieve their goals and get rewarded. We bridge the gap between employers and their staff, focusing on key performance indicators in order to drive business results, deliver measurable ROI, and instil long-term success.
Our core values
Dedication
We provide outstanding customer service, build strong partnerships, and make every bespoke solution a long-term success.
Innovation
We continually adapt and develop our solutions to anticipate our customers’ needs and stay ahead of the competition.
Excellence
We strive for the highest possible standards in all that we do, ensuring that our services continue to exceed expectations.
Integrity
We are honest and respectful, taking personal responsibility for our customers’ needs and communicating openly.
Discover what your business could achieve with Winnie
Book a demo today and join the revolution in transforming employee engagement